The Aspects of Starting a New Restaurant Free Essay Example, 2500 words

Marketing mix provides the marketing managers to implement a policy which facilitates the business. It includes the research of market and customers and consists of the following important factors: Product: Since the new business involves great risks and great profits and it all depends on the marketing criterion that is used to grab the attention of people. It is important to get the attention of people in order to the successful running of the new hotel. The distinguishing feature of a product or service can easily answer the questions in the customers mind. In the case of our business, the main concern of the customers is to have a high quality, tasty and delicious meal with a soothing and peaceful environment. The hotel we are planning to open is mapped with a wide area where people can enjoy their meal without disruptions from other people and may have enough privacy to continue with their important discussions. Moreover, the quality of food provided must be of premium standar d as due to the competition, substandard quality would create great harm to the reputation of the hotel. We will write a custom essay sample on The Aspects of Starting a New Restaurant or any topic specifically for you Only $17.96 $11.86/pageorder now The aim of our hotel is to provide people with a wide variety of cuisines. In this way, the hotel will be able to satisfy people having different tastes in one place. The quality of food needs not to be compromised in order to avail discounts from the suppliers or by buying cheap materials. Experienced chefs are required to be appointed so that the quality and taste of food remains the same every time the customer demands some particular dish. The menu of the restaurant also carries great importance in paving the way of business to success. The menu should include a variety of cuisines so that every customer may avail the food according to his taste (World hospitality, 2000). The menus of the hotel restaurant are changed after a predetermined time period to attract customers and provide them with new tastes. The newness of the food and change in the tastes may appeal the customer visit the restaurant again.

The Death Of Antigone By William Shakespeare - 1159 Words

When Medea poisoned and burned Jason’s wife, Creon committed suicide. He tried to save his daughter, but by doing so, he also died. In the play it states, â€Å"[Creon] moaned, and wrapped her in his arms, and kissed her, crying â€Å"Oh, my poor unhappy child, what god dishonors you? What god destroys you? Who has taken you away from me, an old man who has one foot in the grave? Let me die with you, child (1228-1233).† From this passage, one can assume that his child is his last thing he is living for. He claims to be dying, and he knows her death is what will kill him. Knowing this, he decided to die with his daughter. While Creon in Medea had nothing to live for after his daughter’s death, Creon in Antigone did not decide to die after losing his entire family. When Creon decided to kill Antigone, it started a chain of events that lead to the death of his son and his wife. Antigone, not wanting to starve to death at the hands of Creon, decided to end her own life before she let Creon get his way. By not allowing Antigone to bury her own brother, Creon has taken away something from Antigone that she cannot replace. She says in the play, â€Å"I may have another husband if the first should die and get another child from a new man if I’m a widow. But my mother and my father lie in the land of death, and there is not ground to grow a brother for me now (909-912).† Antigone had a brother taken away from her. She was not going to allow Creon to take herself away from her. SheShow MoreRelatedShakespeares Julius Caesar and Sophocles Antigone789 Words   |  3 Pagesreputation, high moral standards, courage and honesty. 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Brutus was aRead MoreComparison Of Antigone And The Dolls House1400 Words   |  6 PagesAnother theme that prevails in both the plays is power. It is exactly what the two characters Creon and Helmer in both the plays namely Antigone and the Dolls house had. Creons tyrannical power on a macro scale as a ruler with Helmers high handed treatment of his wife on a micro level as head of a family is to be discussed in this essay. Both men come across as misogynists. Their quickness to judge and judge harshly seems to be emphasized in both cases. Creon is shown with diverse relationsRead MoreReview of Virginia Woolfs Shakespeares Sister3106 Words   |  13 PagesUniversity of Cape Coast Department of English INTRODUCTION Virginia Woolf’s ‘Shakespeare’ Sister’ is the third chapter from her literary essay A Room of One’s Own. In this chapter, which is the essay on Shakespeare’s Sister, she considers the question of why no women writers are represented in the canon of Elizabethan drama. To explore the issue, Woolf invents a fictional and mythical sister, Judith, for William Shakespeare and compares the barriers brothers and sisters would have encountered in achievingRead MoreWilliam Shakespeare s King Lear1852 Words   |  8 Pagessemester, the class was assigned a large sum of works to read. These works varied between different time periods and writer style. Each book, had multiple themes to them, some had a little in common. The books, â€Å"King Lear† by William Shakespeare, â€Å"Oedipus The King† and â€Å"Antigone† both by Sophocles, have many themes throughout the books. While some themes are more prominent than others, it’s not difficult to find the other themes that linger within the texts. In â€Å"King Lear† the king, wants to divide

Marketing Coco Cola V/S Pepsi Company

Question: Discuss about the case study Marketing for Coco Cola V/S Pepsi Company. Answer: Introduction of the IMC Campaigns Coco Cola uses IMC campaigns to get connected with their target group. Coco Cola has been referred as a pioneer company who gets in touch with the consumers in order to create a link as well as adapt according to the needs of the consumers. Coco Cola is willing to be close to its customers to be a part of daily life and use various social media or marketing tools to satisfy the wants to their target group. One of the major IMC campaigns adopted by Coco Cola is to show their leadership on their 125th birthday. A very funny, emotional campaign is adopted by Coco Cola in various countries. The IMC campaign commenced in 2006, with a brand new approach i.e. Taste the Coke side of life. Based upon this IMC campaign, the organization was supposed to rethink about the entire company i.e. new departments, new roles responsibilities, new strategy and recruitment process (Smith, S. Schultz, 2005). Pepsi Co. IMC campaigns began with Oh Yes Abhi! which was aired globally. This campaign has been one of the most hit TV commercials aired all over the globe. This campaign focused on youth as its target audience. Some of the later IMC campaigns were Something for everyone, summer time is Pepsi time where there is Pepsi, there is music. Choice of IMC campaigns The following companies IMC campaigns have been chosen as they are two most successful companies operating globally. IMC campaigns have been referred to as an important marketing tool which helps the companies to get connected with their target audience(s). Coco Cola and Pepsi are two leading brands in the soft beverages department and have attracted customers from all over the globe. Description of the campaign Target audience Marketing objective: Segmentation helps the marketers to define their products according to the needs of the customers. The target audience of Coco Cola can be done on the following basis i.e.: Age: The main target audience catered by Coco Cola is between 13-30 years of age. Coco cola has partnership with various food brands such as Dominos, Mc Donalds, Pizza Hut and other fast food chains. The targeting is not based upon the gender. It is seen that, both the genders equally prefer this product (Tyagi Kumar, 2004). The core target audience for Coco Cola is the young population who wants to termed as Cool stylish. Occupation: No specific occupation is targeted but the main consumers are students and family oriented people. Life style: There is no specific life style targeted but as more and more population is getting busy the young population is the most important part for Coco Cola. Nature: Coco Cola as a brand associates itself with fun, entertainment joy. Pepsi has targeted the young audience since 1980s. The advertisements aired by Pepsi Co. cater to teenagers youngsters by using an element of fun, entertainment sports in it. Segmentation of the customers is done on the following basis: Behavioral: Perceptions and beliefs, purchase behavior (planned or spontaneous), occasion for purchase (party, get together), benefits associated (thirst buster or status symbol). Even if there is no occasion, people tend to buy a can of Pepsi. Psychographic: Based on lifestyle, trends, personality (happening youth) For example: Mirinda known as Girls drink, Pepsi The choice of new generation, Dew people who dare to fear, My can for trendy people Tropicana for the health conscious target audience (Tyagi Kumar, 2004). Profile: Demographic (urban), Geographic Socio Economic (young population or the baby boomers). The market for Pepsi Co. is both rural urban markets. Due to varied climatic conditions, Pepsi Co. came with chota Pepsi in the rural areas where in people require something to beat the heat at a reasonable price (Varey, 2002). Taste Preferences: Based upon the taste and preferences, Pepsi came up with a new product i.e. Diet Pepsi. It came into the market to cater to the needs of highly health conscious target population. Nimbooz by Pepsi Co. has had high success rate in the Indian market as Nimbu Pani is every homes drink. Marketing objective: Coco Cola has been referred to as successful brand dealing with products such as Sprite, Nestea, Fruit juices Minute Maid. The main objective for Coco Cola is to promote the lesser known products and increase the sales by more than 80%. Therefore, in order to promote the products the aim is to advertise more and more so as to have an edge as compared to its competitors. The other marketing objective of Coco Cola is to reposition itself as a healthier product. This is because; in todays time people are looking for options which lead to a healthy life style ( Varey, 2002). Pepsi Co. has been referred to as a band for the young generation i.er. Pepsi The choice of new generation, Be Young, Have Fun, Drink Pepsi. As a global company, with various brands under its umbrella millions of customers enjoy every day it is very important to communicate responsibly transparently about the products. The marketing objective of Pepsi Co. is to be the best the biggest seller of carbonated soft drinks all over the globe. The other main objective is to achieve high levels of product quality as well as emphasize on the development of the product. In order to achieve their highest quality record, they use expert advice of the technicians and force the franchisers to use different total quality management (TQM) techniques. Communication campaign: Some of the IMC tools used by Coco Cola have been discussed in this section of the report: Advertising: Advertising has been referred to as an important aspect for Coco Cola as it caters to large masses. Advertising helps Coco Cola to establish the brand image as well as create awareness amongst the target audience. For example, Coco Cola uses print media, TV commercials billboards to advertise their products (Source:Varey, 2002) Direct marketing: Coco Cola uses direct marketing techniques so as to build cordial relationships with the hotels and restaurants. The other methods of direct marketing are e-mail, text messages, sponsorships, etc. (Source:Walker, Boyd LarreÃÅ' cheÃÅ' , 1992) Sales promotion: It is an important task for Coco Cola to distinguish themselves from their competitors. Therefore, various sales promotion methods shall be taken into account such as coco cola shall be placed in eye catchy positions, free goodies, discounts cash back shall be provided by the same. For example, in many super markets Coke Zero has built a reversed pyramid. The idea behind the same is that nothing is impossible i.e. you can enjoy a can of Coco Cola without adding calories to your health. (Source: Walker, Boyd LarreÃÅ' cheÃÅ' , 1992) Social media interactive messages: Interactive messages and intensive use of social media shall be practiced by Coco Cola to attract more customers as compared to its competitors. An interactive page on face book has gained liking amongst the young population (Source:Walker, Boyd LarreÃÅ' cheÃÅ' , 1992) Sponsorship partnership: This IMC tool will help Coco Cola to have a competitive edge as compared to its competitors. Sponsorship and partnership in major events will help Coco Cola to have a global IMC plan. For example, in the year 1923, Coco Cola became the drink of the sportsmen. In 1928, Coco Cola was partnered with Olympics. In the year 1996, Coco Cola was the official partner of France football team. Some of the IMC tools used by Pepsi Co. to communicate their feelings to the target audience have been described as follows: Television Commercials: It shall be noticed that, Pepsi Co. uses variety of appeal in their advertisements such as Fun Humor. The humor appeal used by Pepsi Co. has been one of the major success where in a Chinese Monk after years of hard work has tasted success and bumps his head on to the Pepsi can to get the shape of the can on his forehead (Walker, Boyd LarreÃÅ' cheÃÅ' , 1992). (Source:Varey, 2002) Outdoor media: Pepsi Co. has increased its share on non television commercials distributing the share to other sources such as mall advertising, building mobile applications, print media outdoor media (Pride, 2011). Use of social media (Internet): Pepsi Co. has invested more than 10 million in various social media with an objective to create an impact on the social media sites such as Face book, Twitter, etc. Pepsi Co. states that, investing in social media is a wise decision as the young population is readily approachable. Sponsorships: Pepsi Co. has been known for association with various sports such as ICC world cricket league, IPL other regional matches. Pepsi youngistan has also aired a program on MTV by the name Wassup Youngistan where young population can voice their thoughts (O'Guinn, Allen Semenik, 2000). Idea of the campaign: The idea of the campaign is to achieve certain specific objectives. The main objective of Coco Cola is to earn high amount of profit and get connected with their target audience. There are eight main ideas associated with the IMC campaign i.e. firstly; to create awareness about the company its product offerings. Secondly; to inform as well as educate the consumers along with buyers. Thirdly; to encourage the same of Coco Cola as compared to its competitors. Fourthly; to encourage product trails in a new market or country. Fifthly; Coco Cola aims to increase the short term sale by stimulating action (Mullins Walker, 2013). Sixthly; Coco Cola generates as much information about the customers as possible. Seventhly; to create sales lead i.e. to opt for a push strategy. Coco Cola practices a pull strategy i.e. it directs its marketing efforts and communication to the end users. Lastly; Coco Cola aims to reassure the customers and reinforce a desirable buying behav ior. The idea of the IMC campaign at Pepsi Co. is to separate the brand identity for each of the products. Pepsi co. believes in reminder advertisements for repetitive purchase. It shall be also being seen that, the idea of the IMC campaign at Pepsi Co. is to mention the nutritional value of the product and increase customer awareness so as to build a responsible brand image in the minds of the consumers. Consumer Schemes helps Pepsi Co. to generate impulse buying as consumers have become more knowledgeable understands the value for money (Mathews, 2009). How IMC campaign conveys the idea: At Coco Cola, IMC campaign followed by the same is done in the best possible manner. The main objective of Coco Cola is to attract more customers thereby leading to an increase the profit levels. The IMC campaign at Coco Cola is designed in such a manner i.e. the messages they aim to convey are perfected by the marketing professionals. The message sent by Coco Cola IMC campaign can be summarized in three heads. Drinking coco cola is stylish, coco cola helps to heal thirst and drinking coco cola is a part of ones lifestyle (Laspias, 2013). The IMC campaigns at Pepsi Co. ensure that the advertisements reflect the interest to the target audience. The IMC consist of hip hop, cool stylish promos to attract more customers. Pepsi Co. plays an important role in advertising attracts the target audience by giving them access to various options such as gaming, mobile applications, music downloading (MacRury, 2009). Recommendation as to how to improve the IMC campaign The IMC campaign followed by Coco Cola is high successful. There are millions of people who drink Coco Cola on a regular basis. The efficiency of Coco Cola can be judged based upon its market share in the beverage industry as compared to its competitors. It has been seen that, Coco Cola is selling its product in more than 200 countries and is also considered to as the market leader in these countries (Kotler, Armstrong, 2004). The efficiency of the IMC campaign can also be seen based upon the levels of profit earned by the company. It has been evaluated that, Coco Cola generates more than $8 billion from its operations in the year 2009. The evaluation of the marketing campaign conduct over the internet can be assessed with the help of a tool which counts the total number of visitors visiting he website. It has been seen that, application of various evaluation tools has helped Coco Cola to have an efficient and positive IMC plan (Wang, 2015). Pepsi Co.s IMC campaign is not as successful as compared to Coco Cola. The marketing executives at Pepsi Co. shall take into consideration that, there is elderly population and Pepsi is marketed as a brand for young generation only. Therefore, some focus on the older population shall also be done. It has also been seen that, Pepsi uses plastic bottles and cans which are not good for health therefore, they shall use recyclable material. Pepsi needs to improve their PR specifically in the urban areas (Koekmoer Bird, 2004). The brand name of Pepsi Co. is not effective as compared to its competitors. Pepsi shall come up with new brands such as Pepsi zero, Pepsi Next, etc. This will help Pepsi Co. to widen its brand length. Similarities difference in IMC plan Pepsi Co. Coco Cola Based upon the IMC campaigns, it is witnessed that Pepsi Co. has conquered the needs of the consumer locally not internationally. Pepsi has always tried to wield its pricing strategy on trial basis leading to addiction. But, Pepsi Co. could not hold the low pricing strategy for long. Based upon the IMC campaigns, the advertising costs varied from $26 billion (1975) to $150 billion (1993) (Karunakaran, 2008). On the other hand, an IMC campaign used by Coco Cola has helped them to create a bond with the customers. Coco Cola chose to associate themselves with various national international events such as ICC cricket, Football league, Rugby match, etc. Coco Cola copied the pricing strategy followed by Pepsi Co. They raised the prices of the coke bottle from Rs. 15 Rs. 18. By this coke was not able to attract customers due to its premium pricing. They soon launched a 200ml bottle @ Rs. 5 in order to lower the entry barriers. Based upon the IMC campaigns, the advertising costs varied from $35 billion (1975) to $210 billion (1993) (Jain, 2000). Choice of IMC campaign Coco Cola v/s Pepsi Co. The choice of IMC campaign between Coco Cola v/s Pepsi Co. would be Coco cola. Some of the reasons as to why Coco Colas IMC campaign is chosen as compared to Pepsi Co. are as follows: IMC campaign used by Coco Cola has helped them to create a bond with the customers. Coco Cola chose to associate themselves with various national international events such as ICC cricket, Football league, Rugby match, etc (Cadogan, 2009). Drinking coco cola is stylish, coco cola helps to heal thirst and drinking coco cola is a part of ones lifestyle (Bodden,2008). The efficiency of Coco Cola can be judged based upon its market share in the beverage industry as compared to its competitors. It has been seen that, application of various evaluation tools has helped Coco Cola to have an efficient and positive IMC plan. Suggestions for other marketers Some suggestions for other marketers regarding IMC campaigns have been discussed as follows: The marketers shall have a clear understating regarding their target audience The marketers shall opt for specific media channels such as social media, news papers, bill boards hoardings, print media, etc (Capparell, 2014). A consistent look shall be done by the marketers regarding the IMC campaigns A clear consistent write up shall be framed i.e. which is easily adapted by the media channels The message shall be integrated so that it can reach the masses (Gospe, 2008). The marketing teams shall work in sync with the advertising agencies Proper tracking of the campaigns shall be done by the marketers to have a look regarding its success ratio References Bodden, V. (2008). The story of Coco Cola. Delhi: Creative Education. Capparell, S. (2014). The real Pepsi challenge. Mumbai: Free Press. Cadogan, J. (2009).Marketing strategy. London: SAGE. Gospe, M. (2008). Marketing campaign development. Cupertino, CA: Happy About Info. Jain, S. (2000).Marketing planning strategy. Cincinnati, Ohio: South-Western College Pub. Karunakaran, K. (2008).Marketing management. Mumbai [India]: Himalaya Pub. House. Koekmoer, L Bird, S. (2004). Marketing Communications.ZA: Juta Publications. Kotler, P. Armstrong, G. (2004).Principles of marketing. Upper Saddle River (NJ): Pearson/Prentice Hall. Kotler, P. Armstrong, G. (2006).Principles of marketing. Upper Saddle River, N.J.: Pearson Prentice Hall. Laspias, M. (2013). Library Marketing: A Promotional Strategy.IAMURE International Journal Of Education,5(1). MacRury, I. (2009).Advertising. London: Routledge. Mathews, B. (2009).Marketing today's academic library. Chicago: American Library Association. Mullins, J. Walker, O. (2013).Marketing management. New York: McGraw-Hill. Noel, H. (2009).Consumer behaviour. Lausanne, Switzerland: AVA Academia. O'Guinn, T., Allen, C., Semenik, R. (2000).Advertising. Cincinnati: South-Western College Pub. Pride, W. (2011).Marketing principles. South Melbourne, Vic.: Cengage Learning. Smith, S. Schultz, D. (2005).How to sell more stuff. Chicago: Dearborn Trade Pub. Spurgeon, C. (2008). Advertising New Media. US: Taylor Francis. Tyagi, C., L Kumar, A. (2004). Advertising management. US: Atlantic Publishers and distributors. Varey, R., J. (2002). Marketing Communications: principleand practice. Routledge: UK. Walker, O., Boyd, H., LarreÃÅ' cheÃÅ' , J. (1992).Marketing strategy. Homewood, IL: Irwin. Wang, M. (2015). Brief Analysis of Sports Marketing Strategy Adopted by Coca Cola Company.Asian Social Science,11(23).

The Story of an Hour free essay sample

The Story of an Hour is one of the greatest short stories ever written in English language. In this story Kate Chopin meticulously incorporated her unique style of writing and through such infusion the author tried to convey to the readers the pains and agonies from which women usually suffered while dwelling within the male dominated society. By presenting before the readers the emotional turmoil and psychological transition of the protagonist Mrs. Millard, Chopin succeeded to reveal the dark truths of married life, a life in which, conventionally, women are held imprisoned by rigid social conventions. By conveying the positive emotional state of Mrs. Millard, along with the a sense of triumph, which she experienced after learning about her husband’s death, clearly points to the fact that the central theme of the story is undoubtedly about the relation between marriage and imprisonment which no one but an unhappily married woman can understand. We will write a custom essay sample on The Story of an Hour or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Though not stated directly by Chopin, the pivotal theme of the story circles round the dilemma from which women usually suffer when they are forced to lead a married life devoid of love and freedom and this theme has been conveyed scrupulously by the author through the infusion of selective style of writing, sentence structure, word use, use of figure of speech, and use of symbolism. In this story Chopin did employ the strategy of third person omniscient point of view which is â€Å"a method of storytelling in which the narrator knows the thoughts and feelings of all of the characters in the story† (Wiehardt, n. d. ). To ascertain the implementation of such method one can quote the following line: â€Å"But she felt it, creeping out of the sky, reaching toward her through the sounds, the scents, the color that filled the air† (Chopin, 1894). Going through this line it can be understood that the narrator is like a God who can read the mind of the character and can understand her thoughts and feelings and moreover, the narrator has an all-pervasive presence which enables her to know about the emotional and physical transitions of the character perfectly. Hence, from this perspective it can be said that in The Story of an Hour, in order to reveal the joy of a woman who has just been liberated from the prison of her dejected married life, Kate Chopin did use the third person omniscient method of storytelling. Kate Chopin had a unique style of writing an in this story she did scrupulously amalgamate her emotional style of writing through which she â€Å"actively searched for female spiritual emancipation† (Deter, n. d. ), and from this point of view it can be said that Chopin was a feminist writer who, unlike many other feminist writers of her time, wanted to upheld the personal freedom of women through judging the traditional outlooks of both women and men. Furthermore, Chopin’s effort to bring before her readers the harshness of a loveless and emotionless married life can be easily seen in The Story of an Hour by going through the complex sentence constructions like in the following line: â€Å"What did it matter! What could love, the unsolved mystery, count for in the face of this possession of self-assertion which she suddenly recognized as the strongest impulse of her being! † (Chopin, 1894). By avidly reading such lines it can be understood that Chopin did deliberately use such complex sentences to convey the complexities of a loveless married life in which wife is like a prisoner bound to adhere to the traditional rules of the society which enforces her to be dutiful to her husband even if the latter did never show any warmth of lover to her. Furthermore, Chopin, in this story, tried to reveal the joy of liberation from an unsuccessful marital relation by using euphonious words and such usage can be found in this line: â€Å"The delicious breath of rain was in the air† (Chopin, 1894). How for Mrs. Millard the aspects of nature became jovial from gloomy, after learning that it was no more needed for her to sacrifice her will to remain dutiful to her husband, has been carefully rendered through the above mentioned line and such a line is a pointer to the fact that after realizing the forthcoming state of freedom (which is an instinctive longing for every human being) from an unsuccessful married life, the agonizing life of a woman can be turned into a mirthful one. And from this perspective the objective of the story is to uphold the philosophy of feminism. To convey the contradictions of an unhappy married life Chopin justly applied different types of figures of speech. The complexities of an unhappy and unsuccessful married life with all its contradictions have been described in the story with the help of oxymoron, â€Å"A figure of speech in which incongruous or seemingly contradictory terms appear side by side† (Nordquist, n. d. ). The use of oxymoron in the line â€Å"She did not stop to ask if it were or were not a monstrous joy that held her† (Chopin, 1894), clearly can make the reader understand that how by placing the incongruous terms â€Å"monstrous† and â€Å"joy† side by side Chopin did try to reveal the dilemma of an agonizing and emotionless married life. Chopin did also employ the element of irony in the story to expose the pathetic condition of a woman who had been imprisoned by the rigid social conventions related to marriage. In the line, â€Å"He had only taken the time to assure himself of its truth by a second telegram, and had hastened to forestall any less careful, less tender friend in bearing the sad message† (Chopin, 1894), it can be clearly observed how exactly Chopin did incorporate the element of irony. Though the line assures the reader of the death of Mr. Millard, in reality he never died and this reality ultimately claimed the life of the central protagonist of the story, Mrs. Millard. Moreover, the contradictory treatment of the male dominated society towards women has been presented before the reader in a perfect manner through the use of paradox, â€Å"A figure of speech in which a statement appears to contradict itself† (Nordquist, n. d. ). By using the phrase â€Å"revealed in half concealing† (Chopin, 1894) Chopin tried to depict the dilemma and paradoxes of a miserable married life (experienced by a woman) by relating two contradictory words â€Å"revealed† and â€Å"half concealing†. And through all such incorporations Chopin did successfully transform her short story into a universal feminist story. Finally, through the use of symbolism, Kate Chopin conscientiously did reveal the woe of a woman who was never bestowed a happy married life by the Almighty and by the male dominated human society. Heart has been used as a symbol in the story to convey the turmoil of the unhappy married life of Mrs. Millard. Heart is the symbol of a person’s emotion and the very first sentence of the story convey to the reader that Mrs. Millard is suffering from a heart problem and this is symbolic as this heart problem of Mrs. Millard is more an emotional heart problem related to her unsuccessful marriage than a physical heart disease (Lorcher, 2011). Moreover, it can also be ascertained that â€Å"Mrs. Mallards heart troubles†¦represent the peril in which the late 19th century institution of marriage finds itself on account of the inequalities therein† (Lorcher, 2011). So, it can be seen that to convey the dilemmas from which a woman suffers while carrying on with a futile marriage, Chopin did appropriately use symbols and such usage transformed the story into an outstanding piece of writing conveying the turmoil of women residing in a society full of myriad kinds of inequalities. In conclusion, the central theme of The Story of an Hour is about the dilemma from which women usually suffer when they are forced to lead a married life devoid of love and freedom and this theme has been conveyed scrupulously by the author through the infusion of selective style of writing, sentence structure, word use, use of figure of speech, and use of symbolism. And through all such incorporations Chopin did successfully transform her short story into a universal feminist story. The Story of an Hour free essay sample The Story of an Hour, the author Kate Chopin focuses on the theme of finding one’s self identity and becoming free and independent as an individual. The theme becomes emphasized in the sentence â€Å"But she saw beyond that bitter moment a long procession of years to come that would belong to her absolutely. And she opened and spread her arms out to them in welcome. There would be no one to live for her during those coming years; she would live for herself† (202). This sentence expresses Mrs. Mallard’s change of emotions when she realizes she is finally free and able to make her own decisions. Mrs. Louise Mallard is the protagonist who has a heart condition that causes her death at the end of the story. Her husband Brently Mallard is rumoured to be dead after the reports of a railroad disaster, which causes Mrs. Mallard to sulk in her bedroom. We will write a custom essay sample on The Story of an Hour or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Chopin describes these feelings by writing â€Å"She sat with her head thrown back upon the cushion of the chair, quite motionless, except when a sob came up into her throat and shook her† (202). Later, Mrs. Mallard realizes that the significance of his death meant freedom. Both Richards, one of Brently’s close friends, and Josephine, Mrs. Mallards sister, who told Mrs. Mallard the news were with her in hopes of comforting her for her loss. At the end of the story Brently comes back home which causes Mrs. Mallard to become so surprised that she suddenly died because of her heart condition. Symbolism is an essential part of The Story of an Hour by using symbols such as spring that symbolizes rebirth and a new beginning. Both Mrs. Mallard’s heart condition and the springtime hold deeper meaning. Mrs. Mallard’s heart condition symbolizes distress both emotionally and physically. Emotionally, bad news affects Mrs. Mallard much more severely than it would affect one without a heart problem. â€Å"She did not hear the story as many women have heard the same, with a paralyzed inability to accept its significance. She wept at once with sudden wild abandonment, in her sister’s arms† (201). This shows that Mrs. Mallard does not take the news like others do, instead she wildly cries in her sisters arms. If one cries wildly, there is no sense of control over how they are feeling. Physically, Mrs. Mallard’s heart condition is the cause of her death. Seeing that Mrs. Mallard’s heart is so weak, she dies instantly of surprise and shock when she sees that Brently is in fact alive. The season spring symbolizes a fresh start and the regeneration of life. Because The Story of an Hour takes place in the spring, it sets up the â€Å"rebirth† of Mrs. Mallard to become free and make her own decisions in life without worrying about her husband’s opinions. Therefore, the setting being springtime fits perfectly with the theme of story: finding one’s self identity and becoming free and independent as an individual. In The Story of an Hour, Chopin uses foreshadowing in the form of pathetic fallacy when the environment outside is being described as the beginning of spring and being happy. When Mrs. Mallard first walks into to her room, she becomes extremely upset by the fact that her husband is gone. As she is looking through her window, the description of spring and joy is filling the reader’s mind by sentences such as â€Å"She could see in the open square before her house the tops of trees that were all aquiver with the new spring life† (201). Therefore by describing the season spring, foreshadowing is being used to inform the reader that Mrs. Mallard will have a change of heart, and her negative thoughts become positive thoughts. Usually, if something horrible happens in a story, the environment is depressing. It is dark, cold and rainy. As one reads on in the story, they realize that Mrs. Mallard sees the death of her husband as an opportunity to re-invent herself and live more freely which is similar to what the reader infers from the depiction of spring. The ending of The Story of an Hour is quite ironic when Mrs. Mallard dies caused by shock and her heart condition. Chopin tells the story of how Mrs. Mallard deals with, and what her thoughts are on the death of her husband Brently Mallard. Mrs. Mallard is devastated at first, but eventually realizes that she has the ability to do whatever she pleases and no longer has someone else controlling her life. She becomes excited and overjoyed with these ideas and â€Å"she opened and spread her arms out to them in welcome† (202). Mrs. Mallard is eager to begin her life that belongs absolutely to her and hopes that she lives such a life for a long time, as it is described by Chopin, in the line â€Å"She breathed a quick prayer that life might be long† (202). However, what is ironic is that her life does not continue for long. Immediately after she goes downstairs and sees that her husband Brently is in fact alive, she becomes immensely shocked and instantly dies as a result of her heart condition. â€Å"She had died of heart disease of joy that kills† (203). This indicates how Mrs. Mallard is so overjoyed about her independence, that it results in death after Mrs. Mallard learns that independence does not exist for her.