A Low Cost CSR Campaign Assignment Example | Topics and Well Written Essays - 750 words

A Low Cost CSR Campaign - Assignment Example Since Washington, D.C. is one of the well-developed cities of the world, residents usually encounter the mice problem along with the damage caused due to inhabitation of mice within the house. The Mus musculus or the house mouse is considered to be one of the most difficult and costly rodents within the United States especially Washington D.C. House mice flourish under diverse conditions such as in and around commercial structures and homes and commercial structures as well as on agricultural land and in open fields. House mice deplete and contaminate food intended for pets, humans, livestock, or other animals. Moreover, they cause substantial damage to property and structures, and they can convey microorganisms that induce diseases like salmonellosis, a kind of food poisoning. The house mouse is one of the most victorious rodents in accommodating to live with humans. It is detected almost anyplace humans are, feeding upon human food, taking refuge in human structures, and procreating at a noteworthy rate. It can be regarded as the most difficult and economically significant vertebrate pest, polluting food value in millions of dollars, detrimental possessions, and getting electrical fires with its ceaseless gnawing. House mice are a frequent problem in all types of businesses and in homes. Approximately every resident of this large metropolitan can remember times when he/ she were annoyed by mice. They are inflictions to both poor and rich alike. The persistent drain imposed by house mice on stored fiber and food and the impairment they induce to personal belongings are the most severe economic threats. Thus it can be said that the problem is so huge that providing a solution will help the residents of Washington D.C. and it will be a sigh of relief.  

Cross Listing Coursework Example | Topics and Well Written Essays - 500 words

Cross Listing - Coursework Example The company obtains benefits by the economic activities of that foreign country especially from the financial market’s ability to provide greater strength to the market value of that domestic company. Cross listing is also one of the methods of diversifying the investors’ risk profile. By investing in a company which is not a domestic company, allows much more diversification to the local investors as they are now subject to different sorts of risk exposures as compared to their other counterparts. These investors are subject to the risk of the economy of that cross listed company’s country. In short, cross listing provides another avenue of financial resources to the domestic company as well as provides a safeguard from a likely hostile takeover. It also provides a greater opportunity and flexibility to the foreign investors in managing and maintaining their portfolio of investments in a diversified manner. Essar Energy plc is one of the best private groups of India which have substantial investments in both the oil & gas sector as well as the in the power sector. Established in 1989 with petroleum sector only, the company has made remarkable achievements such that the company remained highly successful even in diversifying its operations by investing in refinery and later on, in the power generation and distribution sector. In June 2010, the company cross listed itself in London Stock Exchange after already having a presence in the local stock exchanges in India. The company managed to raise net proceeds of around $1.8 billion from the UK investor. This had been the largest IPO subscription in London Stock Exchange after 2007 by any company. Currently, the company is a constituent of FTSE 100 index of London Stock Exchange. After a tremendous turnaround and interest of the foreign investors in the stakes of the Essar Energy plc, the company

Hoosiers Essay Example for Free

Hoosiers Essay ‘Hoosiers’ was a film released in 1986 and is one of very rare hits in the series of sports films. The film is set in the year 1952 in a small town in Indiana and this was the time when in Indiana each high school has the goal of winning one or the other states championship. It is based on a true story but with strong characterization, a story with its own logic and aspects of motivation and inspirational scenes as well along with characters having specific and distinguished qualities. 1. On his first night in Hickory, Coach Dale was provided with lots of suggestions by the town’s men but he was very sure that all these suggestions were not going to work. He had his goals and decisions firm and assertive and on the very first day of practice, he tells the temporary coach that his days of coaching were over and also dismisses Buddy. 2. Jimmy Chipwood is considered as the star player with experience and the team members too needed him but Coach Dale tried to ignore him initially and focused on the whole team because he believed that the team that plays collectively preventing selfish play, only has a chance to succeed. But he unintentionally convinces Jimmy to play and it seemed he persuaded him to play for him alone, which encourages the team and they finally win the state championship. 3. At the first prep rally, Coach Dale exhibits the authoritative style of leadership and dismisses a player because he doesn’t follow his instructions word by word. He believes that games when played on fundamentals could win and the most important thing was discipline. 4. During the first game, Coach Dale felt that his team was not able to make a shoot and he decided to make a speech in half time and tried to calm down his players as also give them hints so that they play accordingly after half time. He also makes Ray stay out of the game. 5.â€Å"Shooter† in the movie, ‘Hoosiers’ has the real passion for the game, basketball and of course knows about the game very well. The only thing lacking in him is self-esteem because he had missed an important shot during his playing days and is also the victim of ostracism. Treating these kind of people in the way Coach Dale does is very important because the real thing is how important one is for the purpose i.e., the basketball game here. Promoting the Shooter reveals that personal drawback can be overcome by the knowledge. 6. During sectionals, Coach Dale keeps himself cool and firm and applies the authoritative style of leadership because the team still believed that they could not do without Jimmy. Coach Dale wanted each and every player to perform their best and remember the fundamentals of the game. 7. Coach Dale tries to moderate the pressure of the game of the State Championship among the players but he himself is under pressure because winning this championship meant a lot for him. The pressure is because he was put out of this game for more than a  decade and that guilt stayed in his mind and had made his soul cover with a thick skin of wisdom. The reminder of this incident every now and then makes Coach Dale cynical and of course his arrogance can also be related to the same thing. At the back of the mind he is nervous and wants his players to not to face any such kind of situation, which would make them have regrets throughout their lives. This is what is made clear by Ronald Heffeitz when his work depicts that leading with an open heart needs a lot of courage and writes that it is first and foremost important for ones own identity and spirit. And this Coach dale does during the state championship game and encourages each player to perform his best.

How To Tame A Wild Tongue English Language Essay

How To Tame A Wild Tongue English Language Essay How to Tame a Wild Tongue is a chapter from the book titled Borderlands/La Frontera: The New Mestiza written by the author, Gloria E. Anzaldua. In this chapter the writer talks about her Chicana life in a time full of immigration controversies where Latinos living in the United States struggled to find their national identity and a language to speak freely without shame and fear. Hispanic immigrants or Hispanics born in the United States are mentally tortured by the dominant English language and culture into changing into something that is neither English nor Spanish but a mixture of both. Anzaldà ºa targets Chicano readers who share her experience in finding a clear identity and American readers as well in order to better understand Chicano life. In the title Gloria Anzaldà ºa chose for this chapter in her book, is a title that does not make much sense at first sight but as the reader beings to read the first few paragraphs, he realises that the meaning of the title is how to change a persons language and way of speaking, such as accent, on an immigrant population. In this case it would be the authors own experiences and her maternal language Spanish or to be more precise, Chicano Spanish. As the reader continues reading, he discovers that forcing someone to only speak another language is near to impossible. Anzaldà ºa showed strong opposition by talking in Spanish with her friends: My home tongues are the languages I speak with my sister and brothers, with my friends. They are the last five listed, with 6 and 7 being closest to my heart. (56) She loved speaking Spanish and wanted at least her name to be spoken and heard in Spanish but instead she remembers being sent to the corner of the classroom for talking back to the A nglo teacher when all I was trying to do was tell her how to pronounce my name. If you want to be American, speak American. If you dont like it, go back to Mexico where you belong.(53). Anzaldà ºa is showing defiance by not wanting to let go of her maternal language. She is proving the futility in changing ones language and speaking patterns by switching back and forth between Spanish and English. When a teacher would catch her speak Spanish at school she would be punished by that teacher. I remember being caught speaking Spanish at recess that was good for three licks on the knuckles with a sharp ruler. (53). She was accused of talking back to a teacher when all she did was giving an explanation. I remember being sent to the corner of the classroom for talking back to the Anglo teacher when all I was trying to do was tell her how to pronounce my name. (53). A society such as the one described in Gloria Anzaldà ºas How to Tame a Wild Tongue cannot be easily influenced or changed if that society is still living in their territory or close to it. It is in this type of settings that futility manifests the most. On the other hand, once a society or group of individua ls are taken away from their territory they will, unknowingly, become heavily influenced if not entirely changed when it comes to their language, culture and history no matter how proud they are. In her book, the author discusses the cultural and gendered impacts of the language itself. From an early age girls are taught not to talk too much, not to talk back and not to ask questions. In Northern parts of Mexico and Southern most parts of the United States, the female plural in Spanish is excluded from the language, leaving women fall under the masculine plural. Many Latinos and Latinas think people living in these parts of the world are ruining the Spanish language by letting yourself influenced by the English language. You are being criticised for learning or speaking English, the language of the oppressors, thus being treated as a traitor by your own people. Pocho, cultural traitor, youre speaking the oppressors language by speaking English, youre ruining the Spanish language, I have been accused by various Latinos and Latinas. Chicano Spanish is considered by the purist and by most Latinos deficient, a mutilation of Spanish. (55). In this chapter, Anzaldà ºa discusses some examples of how the Spanish language changed and evolved in this part of the world since the first Spanish colonisations began in the region. A combination of different languages, Spanish, English and native American sounds and words were combined to develop into the present day Chicano Spanish. But because of these combinations, the language was viewed as a bastard form which is neither Standard Spanish nor Standard English. It was considered by other Hispanics that the language was of poorer quality and thus caused Chicanas and Chicanos to feel uncomfortable in expressing themselves. Anzaldà ºa sees this as something that needs to be changed. The attack on the Chicanos native language needs to be stopped because If a person, Chicana or Latina has a low estimation of my native tongue, she also has a low estimation of me. (58). The author states that language is part of ethnic identity and should be something you can find pride in if women hope to improve their self-estimation. Ethnic identity is twin skin to linguistic identity I am my language. Until I can take pride in my language, I cannot take pride in myself. (59). Closing to the end of the chapter, the author discusses the language in terms of learning what it is incorporated within oneself. Through Chicano literature, such as books and poetry, through Mexican movies, such as Nosotros los pobres, the first real Mexican movie (60), and music, Chicanos felt a sense of belonging. It is an expression of their language and thus an expression of them. With these works, the Mexican people get an external reinforcement of their heritage and culture. Anzaldà ºa discusses that on the border, the language is getting forgotten. Living in the lands between America and Mexico seems to be a place of confusion, of separation of not knowing to which side you belong. Nosotros los Chicanos straddle the borderlands. On one side of us, we are constantly exposed to the Spanish of the Mexicans, on the other side we hear the Anglos incessant clamouring so that we forget our language. (62). However, Anzaldà ºa states that deep down in their hearts, being Mexican is not about where you live or where were you born. It is not in your mind but in your soul. Around the border, conflict and confusion is strong but as Anzaldà ºa states, her people have been patient and hope that one day the conflict and confusion will end. In the meantime, the Mexican people will survive as they always had. In coclusion, Gloria E. Anzaldà ºas story of How to Tame a Wild Tongue proved to be a convincing argument because she is the voice of the Chicano people living on both sides of the border. She narrates from her own experience of being a Chicana living in the United States where all the pressure of forgetting her language was put on her shoulders for many years. Anzaldà ºas writing style is very poetic and moving and chose to use a lot of imagery to impress her readers and also to let Non-Latin American people learn more about the life of Chicanos which is known so little about to an outsider. Work Cited Anzaldua, Gloria. Borderlands La Frontera. San Francisco : Aunt Lute Books, 1987

The Three Crusades :: essays research papers

The Three Crusades   Ã‚  Ã‚  Ã‚  Ã‚  There were three Crusades and they all took different routes from western Europe to Palestine. THE FIRST CRUSADE - The first crusade began in A.D. 1095. Pope Urban II mounted a platform outside the church at Clermont, France. The crowd shouted â€Å"Deus vult!† in response to the pope’s plea. Knights and peasants alike vowed to join the expedition to the Holy Land. For knights, the Crusade was a welcome chance to employ their fighting skills. For peasants, the Crusade meant freedom from feudal bonds while on the Crusade. All were promised immediate salvation in heaven if they were killed freeing the Holy Land from non-Christians. Adventure and the possibility of wealth were other reasons to join the Crusade. The First Crusade heightened already existing hatred of non-Christians and marked the onset of a long period of Christian persecution of the Jews. During the First Crusade, which began in A.D. 1096, three armies of Crusader knights and volunteers traveled separately from western Europe to the eastern Mediterranean. On the way, many of them killed Jews and sometimes massacred entire Jewish communities. The three armies finally met in Constantinople in A.D. 1097. From there the Crusaders made their way to Jerusalem, enduring the hardships of desert travel as well as quarrels among their leaders. In June A.D. 1099, the Crusaders finally reached the city. After the siege of almost two months Jerusalem fell. Crusaders swarmed into the city and killed most of its Muslim and Jewish inhabitants. The success of the First Crusade reinforced the authority of the Church and strengthened the self-confidence of western Europeans. The religious zeal of the Crusaders soon cooled, however, and many knights returned home. Those who stayed set up feudal states in Syria and Palestine. Contact between the Crusaders and the relatively more sophisticated civilizations of the Byzantines and the Muslims would continue for the next 100 years and become major factor in ending the cultural isolation of western Europe. THE SECOND CRUSADE - Less than 50 years after the First Crusade, the Seljuks conquered part of the Crusader states in Palestine. Pope Eugenius IV called for a Second Crusade to regain the territory. Eloquent sermons by the monk Bernard of Clairvaux persuaded King Louis VII of France and Holy Roman Emperor Conrad III to lead armies to Palestine. The Second Crusade, which lasted from A.D. 1147 to A.D. 1149, was unsuccessful. Louis VII and Conrad III quarreled constantly and were ineffective militarily. They were easily defeated by the Seljuks. THE THIRD CRUSADE - A diplomatic and forceful leader named Saladin united the Muslim forces and then captured Jerusalem in A.D. 1187.

Shakespeares Macbeth - Lady Macbeth Far Worse than Macbeth :: GCSE English Literature Coursework

Lady Macbeth Far Worse than Macbeth      Lady Macbeth is depicted as being much worse than her husband in Shakespeare’s play, Macbeth. Although they both think of murdering King Duncan as soon as they hear the witches' prophecies, Macbeth thinks more about what he may or may not do, whereas Lady Macbeth immediately appeals to evil spirits to give her the strength to kill Duncan. When Macbeth first hears the prophecies, and when the prophecies begin to be fulfilled, he does think of killing the king, but also, towards the end of Act 1, Scene 3, he thinks that perhaps he doesn't need to do anything to become the king : "If chance will have me king, why, chance may crown me without my stir." On the other hand, Lady Macbeth, on receiving the letter telling her about the witches' prophecies, she immediately thinks that she and Macbeth will have to kill king Duncan. She also decides that Macbeth is too nice to kill the king, sayin that he "is too ful o' the milk of human kindness" and when she hears the Duncan will visit their castle that night, she immediately appeals to the evil spirits, to (ironically) give her the strength to kill the king. In Act 1, Scene 7,   Macbeth is doubtfull of Lady Macbeth's plot to kill the king. He doesn't think that he will be able to live with the guilt of killing his king while he is staying under his very roof, and then decides that he will not kill the king. This shows that Macbeth is thinking about what he is going to do, and shows that he does feel guilt and is weighing up the situation, unlike Lady Macbeth who never thinks twice about killing the king. When Lady Macbeth notices that Macbeth has left the room, she goes to speak to him. Macbeth firmly tells her that they will not kill the king : "we will proceed no further in this business".   Lady Macbeth, however, tells him that his love is worth nothing if he refuses to go through with the plan, saying that his love is as accountable as his indecisiveness. Macbeth wants his wife to love him and wants her to trust him, so he agrees to go through with their plan. The way Macbeth questions and thinks about killing the king shows that he knows that killing the king is wrong and that he will feel guilty if he does so.

Market mix Essay

REPORT Table of content Identify key characteristics of the product. Review pricing policy Analyse the impact and importance 1. Promotional method 2. Channel of distribution 3. Level of customer service provided Establish the components of the marketing mix. Identify external environment factors Identify consumer priorities Assess the marketing mix Introduction Braaap began with the vision of making motorcycling more enjoyable and more accessible, enabling more people to experience what we love about motorcycling. Plan from the beginning was to build a World-Class Motorcycle that could compete with the custom built American race bikes, whilst still being affordable to the masses. With a dream of building a niche motorcycle brand, braaap founder Brad Smith set out to find manufacturing partners that could build the ultimate motorcycle with him. As an eighteen year old kid with nothing to offer but a vision, he and an interpreter visited over 50 motorcycle manufacturing plants; one by one getting laughed out of their offices. Finally he found manufacturing partners that believed in his vision, believed in the brand. We now have what we believe is the best motorcycle range of its type in the world. We are the only motorcycle brand on the planet with a lifetime warranty, and we are the only production bike to win back to back world championship s for our genre of the sport. Characteristics Braaap Motorcycles are the only Australian motorcycle company and the only dirt bike on the planet to offer a life time warranty and customised dirt bikes. With the option of over 1000 colour and sticker kit combinations there’s no wonder braaap are the category leader. 1. Braaap Pro 50cc The braaap PRO 50cc Is the Ultimate Kids bike! Designed in Australia and Backed by Lifetime Warranty the braaap Pro 50cc is Loaded with safety features and top level specs including disk brakes, category leading suspension, restrict-able throttle and electric start. 2. Braaap Pro 88cc – Youth Edition The kids 88cc braaap features all world class componentry as the adults 88cc but features a cut down seat to suit kids. The braaap 88cc is a perfect match for someone learning to ride, with a 4 speed semi centrifugal gear box this bike is packed with fun! 3. Braaap Street Superlite 125cc The Street Superlite is an exciting addition to the Australian designed braaap range. With a mission to take everything braaap represents and bring it to your daily commute. The street legal braaap SS 125cc is a superlight street legal motorcycle suited for the daily commuter or weekend riding with a power to weight ratio make every ride awesome. 4. Braaap Pro Factory 190cc The braaap Factory â€Å"RACE† Bike. Our â€Å"braaap factory 190cc† is the Ultimate Power house, race bread SUPERLITE machine. Featuring the Japanese Daytona Anima 190cc engine, French Frame, European Exhaust and Canadian Suspension the power to weight ratio will blow your mind! If you want to go fast and roost ya mates this is the bike for you. Marketing mix The largest moto fashion retrailer in AUS is the slogan of Braaap. The market mix strategies used at Braaap to become a successful company in business of dirt bike, pit bike and mini bike. Pricing, Promotion, Products, Channels of distribution and Customer Serviced are the key ingredients at Braaap. Pit bike, Dirt Bike, Mini Bike and their parts and accessories are available to shop online and in store. Braaap offers their own brand name bike or other major brands including: ProTaper, Renthal, Daytona, Elka and Castrol. Braaap refers their bike as the best dirt bike of its type in the world. It is assembled by Braaap’s mechanics base in Australia. There are 4 superstores branches around Australia. Not only bikes are the products at Braaap, other fashion accessories are the main products too. Action sports equipments, for example, helmets, riding gear, T-shirt, shoes, jeans and spare parts of bikes are available to shop. Pricing Policy and Customers Pricing At Braaap, the price of products is various. For the price of accessories and spare parts is divided into 4 ranges * $0 – $24.99 * $25 – $49.99 * $50 – $249.99 * and over $250 Objectives The main objective of the organisation is to make their products affordable for people for this reason, Braaap also offers the payment plan for those who cannot afford a bike with $3 a day for a bike. The law of demands is often referred as Consumer wants to buy more of a product at a low price and less of a product at a high price. This inversion of demand and price shows that the higher price of products the less willing to buy. However, there are amount of people who purchase a higher price product because they believe a product is better in quality. At Braaap, they offer the products to attach customers at different level. The main customer of Braaap is a young-adult who has a passion in this sport.