Marketing The Persuaders Essay Example | Topics and Well Written Essays - 1000 words

Marketing The Persuaders - Essay Example It should be noted that advertising campaigns are often the company's ticket in gaining the market's attention and patronage. An example of showing the importance of market research is Rapaille who stated that a lot of products have failed to succeed because advertisers were not so keen in their marketing research resulting to sending off codes in their advertising campaigns which discourages them to buy the advertised luxurious products. It is irrefutable that customers are being bombarded with thousands of advertisements everyday which, instead of attracting customers, create distraction and confusion in their minds. This confusion and distraction comprise the "clutter." The video states that a company which tries to break the clutter will only become a part of it. However, some measures may be effective. In order for the company to break into the clutter, it must conduct an intensive and extensive marketing research in order to gain information on how to efficiently communicate with its customers. The company should be able to launch a campaign which stands out from the rest of its competitors and other companies. It is also very important that the business organization is able to deliver the value and satisfaction that it promises in its campaigns. 3. How would you describe the Song communication campaign Strength/weaknesses. Would you have supported it as a VP marketing for Song Why/why not Song's communication campaign is not efficient as evidenced by the very low of brand recall. The airline's advertising campaign did not gain the reception that the managers were hoping for. Song has an untapped and very good target market-women. The process of coming up with the marketing campaign is also very impressive. However, it can be seen that the company's communication campaign is very much different from the image that it want to convey. The company wants to market itself as a hip and trendy airline but its television advertisements shows "fun." The marketing campaign also fails to differentiate Song from its competitors neither does it identify the company as an airline. Also, Song has also seemed to suffer from relying on television advertisement. Technology nowadays allows watchers to zap commercials to turn to other programs. The company should have utilized other channels for its ads like women magazines and even fashion shows. I believe that song needs a better communication campaign which is more competitive and captivating. I will not recommend the current advertising strategy because of its inability to stand out and failure to deliver to the customer the message that it intends to convey. 4. What do you think about motivation research using projective techniques as the ones seen in the video (storytelling/drawings) Do they lead to credible/valid results Is it ethical for marketers to get in our minds Motivation research

California Voter Online Registration Essay Example | Topics and Well Written Essays - 500 words

California Voter Online Registration - Essay Example This essay demonstrates that the information entered by the prospective voter online will be checked carefully by the elections official before an applicant can be qualified as a voter and be enlisted on the voter rolls. Basically, the law allows for a more convenient, easier, and faster way to register to vote as registration can be carried out even in the comfort of the applicant’s home. After the law has been passed, the Republicans, according to Yee, started running and â€Å"we start grabbing online registrations and that’s how we won† (Sankin n.p.). Another beneficent face of this law is that it increased California citizens’ participation in the election. Because the voter registration was made easier, more applicants have come to register online. Essentially, this brings a better turn out during elections because the State will be represented more accurately by the growing number of potential voters. Furthermore, because California is a very divers e State, it would allow for ballots to be translated into different languages which will improve access to all citizens. Nevertheless, the fear of online hacking and virtual theft would be an apprehending issue. Also, there might be a need to add more people for the verification of voter’s identities and the voters’ votes – whether they are genuine or dummy. This is to say that while California has evolved in terms of its voter registration system, there is no way that technological threats and legal implications can be discounted.

Business report Research Paper Example | Topics and Well Written Essays - 1750 words

Business report - Research Paper Example Business report In the present day scenario, the hospitality, leisure and tourism industry of the world is experiencing immense growth owing to augmenting demand from the customers towards the facilities served by this particular industry. The industry is precisely explained as one of the major service industries that offer wide range of services like lodging, restaurant facilities, theme park benefits and transportation facilities among others, to a wide range of customers. Correspondingly, maintaining high level of integrity and delivering due significance towards the level of employee commitment is also crucial in order to obtain overall business efficiency. 1.0. Background Considering the chances witnessed in the modern era, it can be argued that the immense growth of the hospitality and the tourism industry has been stimulated largely due to the increasing number of people getting attracted towards the wide range of services offered by the participating companies. Notably, maint aining a balance between the quality and quantity of services in the hospitality industry often raise to be a noteworthy challenge, which in turn requires effective organisational leadership practices. Implementation of this particular approach is often argued as an important aspect for the long term sustainability of the industry (Laws, 2004). Aim of the Report. The aim of this report will to evaluate the importance of customer service in the hospitality, leisure and tourism industry around the world and the corresponding components that tend to influence the strategic effectives of its practices in this regard. Accordingly, the paper will recommended for the future approach that the participant companies should undertake with regard to providing effective and integrated customer services in this particular industry. 2.0. Discussion Customers are widely considered as the key attribute of any form of business, especially in the present day context, where the performance of the busin ess is entirely dependent on the behaviour of the customers. However, the importance of customers in the hospitality, leisure and tourism industry resides to a higher level owing to the fact that it is a service industry and also due to the reason that customer retention by ensuring maximum customer satisfaction is the key to sustainability in the industry structure. Providing services to the customers and that too in an efficient and dedicated manner is the core success factor for companies operating in this particular industry in today’s contemporary setting (Leland & Bailey, 2006). Customer Services. As described in the above section of the report, customers are the primary driving force in hospitality business in today’s contemporary world. According to the study of Leland & Bailey (2006), customer service is regarded to be a particular approach taken with the intention to ensure better customer satisfaction through effective and integrated service based business o perations. In precise, it is the assistance or the advice any business provides to its targeted customers on the purchase of services offered. Although the mechanism is not limited to the hospitality industry, it shall not be pious to state that the approach has its maximum significance in this particular

Culture Paper Research Example | Topics and Well Written Essays - 1750 words

Culture - Research Paper Example Black Americans are facing some issues related to affirmative action, racial profiling and federal controversies in the modern world. These issues have affected the development of the entire American society. Racial profiling is being practiced in the American society drastically. Important federal agencies such as Immigration and Customs Department have stated that they rely on racial discrimination. The main reason due to which these agencies practice racial discrimination is the safety and security of country. Racial profiling arises because all the immigrants are not treated equally in the immigration and the customs department. It has been observed that people belonging from different religion and country are generally detained and thoroughly checked while other citizens of America are minutely checked. Discrimination based on racial profiling is growing day by day and the black Americans are the most common victims of such problems (Wilkins & Williams, 2008). Whenever an African-American citizen of the United States enters the border from a foreign country their luggage are thoroughly checked and they are detained for long hours in the airports. Some of the citizens even miss their plane due to intense checking procedures. Racial profiling is practiced on a large scale in the American society. Some of the African-Americans also believe that racial profiling is the 21st century version of slavery and inequality. According to statistical data, it has been observed that around 12-13 percent of the African-American populations are drug users however 38 percent of populations get arrested for drug-related crimes. Based on the police reports it has also been recorded that the minority group of America get arrested quite often because they mostly belong to the lower group of the American society. This shows that the law-making system is not efficient and the

Hospitality Contract and Event Management Assignment

Hospitality Contract and Event Management - Assignment Example The key factor that leads to a person contracting a caterer is because of his expertise in the sector. The person believes that he is being involved with a professional in the provision of the various services needed. A keen caterer would not compromise on his/her quality of product and provision of his/her services since he/she is there to get another contract or be recommended for his quality of his products and services.(Judge Advocate General's School (United States. Army), American Bar Association. Section of Public Contract Law2007) Another crucial characteristic is the manner he/she offers his/her services. Apart from the fact that the services should be of high quality, they should be offered at a considerable price and at the right time. The pricing of a caterer’s product and services should be considerable and effective free from hidden charges. These ensure that the caterer remains competitive and wins most of the contracts in the market. Another key feature that is crucial as far as provision of services is considered is the punctuality of his/her services. The services should be at the right place, at the right time with the right people offering those services. Another main characteristic that features in a catering contract is the innovation and new brilliant ideas. Catering sector is a competitive sector that requires caterer to be on their toes. Due to the fact that it is a dynamic sector makes it paramount to venture into new ideas that will attract customer for your products and services. They should offer the latest recipe of food, the latest outdoor design and interior design that satisfies the customers (Judge Advocate General's School (United States. Army), American Bar Association. Section of Public Contract Law2007) What caterer should be interested in is the satisfaction of his/her client. He/she should be pay attention to the way he/she prices his/her products, the way they deliver their products the quality of their products a nd the way they remain relevant I the sector. External factors affecting planning and management in the event and contract sectors Introduction. A hospitality sector which includes event planners and caterers is affected by internal and external factors just like other business enterprises. Internal factors such as management, finances, the level of safety menu among other actors plays an important role in the functioning of this sector. There are other uncontrollable factors which are external but can be controlled by planning well and sound management. One of such factors is the performance of the economy of a country. A well performing economy with sable prices, availability of skilled labor, flexible tax policies, performance of macro institutions, ease to put and run businesses and stable foreign exchange usually affects the smooth running of a business in the catering sector. When foreign exchange is unstable, prices are high, reduced expenditure by the government usually affe cts hospitality sector in the negative since there is reduced transaction (Anton S, Bryn P 1987) Hospitality sector is established and operates within the laws of a country. The law gives the licensing and gives the guidelines on how to operate in the sector. There are different laws such as laws that govern the t environment that do affect the hospitality

Summarize in a 500 word paper the Kubler-Ross model of the grieving Assignment

Summarize in a 500 word paper the Kubler-Ross model of the grieving process - Assignment Example The anger is towards â€Å"the loss and the unfairness of it† (Patricelli, n.d.). Anger can be directed at the family, friends, doctors, to God and even to the person who died (Kessler, n.d.). It is important to note that underneath the anger is the pain, the pain of being abandoned (Kessler, n.d.). Bargaining is the third stage of the grieving process. This is the stage which is replete of the â€Å"If only†¦Ã¢â‚¬  or the â€Å"What if†¦Ã¢â‚¬  statements (Kessler, n.d.). Another emotion which one finds in this stage is guilt. A person sometimes blames himself for not doing something to prevent the loss. This is the stage where a person would try to promise to do something just to reverse the loss. If it is a matter of life or death, bargaining does not offer a solution (Chapman, n.d.). The fourth stage of the grief cycle is the depression stage. At this stage the person feels sad, regretful, fearful and uncertain (Chapman, n.d.). Individuals undergoing this stage cry, suffer sleeping disorders, experience a change in eating habits and withdraw from their usual activities such as socializing with friends (Patricelli, n.d.). Depression is one of the important steps towards the healing process. The fifth stage of the grieving cycle is the acceptance stage. This is the stage where one realizes that the loss is real and permanent and that nothing can bring back the loved one. Another realization at this stage is that life goes on even without the lost loved one. Learning to live without the loved one and starting a life again is part of the acceptance. It is at this stage where one experiences a sense of peace with what happened. The grief model developed by Kubler should not be misinterpreted as a process whereby one has to go through the first stage to reach the last stage. The different stages can be experienced at the same time and may recur at anytime

Indicte behaviors that hold a team back and what role a leader ship Essay

Indicte behaviors that hold a team back and what role a leader ship process might play in strengthening those areas - Essay Example Leadership is all about building peak performing teams, teams focused on accomplishing goals. Leaders are able to effectively communicate and motivate the team to perform the set goals. Professionalism provides the tools needed to develop essential skills required for personal and team success. Focusing on building skills such as professionalism, effective communication, time management and organization, helps leaders develop a productive team ready to provide a positive contribution to the success of the organization (Vital Learning, N.D.). Many organizations struggle, not from lack of advanced information -- rather, they never really master these basics. One of the responsibilities of a leader is to motivate the team to all work together towards the common goal. This can be a daunting challenge. So often the team is comprised of very diverse members, each with their own strengths, weaknesses, and work styles. The team dynamics are also often complicated by internal disagreements and personal conflicts. The leader, not only has work with this group of people, but also needs to achieve the results expected by their superiors. Leaders can benefit by being able to identify the types of personality characteristics of team members. By understanding the basic personality types, the leader can use individual strengths of members for the good of the team, as well as assign tasks that individual team members naturally excel in. A leader can also learn to communicate in a way that is motivating, by taking into account the needs, values and working preferences of different team members (PointShop.com, 2006). Besides, regular positive and negative feedback from the team members will also help in improving and understanding the needs of the team. For many individuals, every day life activities, including work related activities, are impaired due to a lack of, or untrained organizational skills. What can be done to develop or improve organizational